Edibles Trend Report

From Animal Confections to Funny Food Carvings

The world of edibles is constantly being upgraded in the most bizarre and imaginative ways, and Trend Hunter's Edibles Trend Report provides these updates in a concise manner. Perfect for companies in the food business, our research explores how tiny treats are becoming more and more popular recently, as well as the possible reasons for these adjustments.

Our report is organized with 565 PRO trends and 4,960 examples of how edibles are shifting and developing to meet customer demands. The fusion of alcohol with traditionally non-boozed-up treats is on the rise, which demonstrates the desire from many people for over-the-top food products. By using the research found in our report, companies can understand these needs and adapt edible eats according to the preferences of the public.

Fusion-food
Opportunity to create innovative edible products by combining traditional treats with unconventional ingredients.
Over-the-top
Opportunity to cater to the demand for extravagant and indulgent food products.
Tiny-treats
Opportunity to develop and market small-sized edible products that are gaining popularity.

Sectors Adopting This

Food
Opportunity for food companies to explore new product lines and flavors by incorporating fusion-food trends.
Alcohol
Opportunity for alcohol companies to collaborate with food brands to create alcoholic versions of traditionally non-alcoholic treats.
Confectionery
Opportunity for confectionery companies to tap into the trend of tiny treats by offering bite-sized versions of their products.
SCORE
1.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 2%
Freshness 8%