The Ecological Movement of Venezuela sends a powerful message about recycling through advertising. The three ads feature different war machines such as tanks and jets all built from garbage.
The tag line of the campaign reads, â€œAll we throw away turns against us. Recycle.â€ The Ecological Movement of Venezuela is a war on garbage. The advertising agency in charge of this incredible ad is called 'Publicis.'
Implications - One of the strongest ways to send a message with an ecological base is through dramatic imagery. As numerous people can attest to supporting the green initiatives that have surfaced throughout the recent environmental movement, there is a clear target market for environmentally beneficial products and services.