The Echo Falls Botanicals Range Includes Two New Flavors
Michael Hemsworth — May 21, 2020 — Marketing
References: echofallswine & conveniencestore
The Echo Falls Botanicals range has been expanded by Accolade Wines to offer consumers in the UK with a premium fruit-forward wine that's perfect for enjoyment in the warm weather. The wines are targeted at young adult consumers and feature a fruitier profile with a lower ABV of 5.5% to make them suited for the needs of those who are used to sipping beers or ciders. The wines come in new Raspberry & Lavender and Melon & Mint options, which are perfect for consumers seeking a fruity alternative to conventional wine varieties.
European Marketing Director at Accolade Wines Caroline Thompson-Hill spoke on the new Echo Falls Botanicals additions saying, "Echo Falls is the UK’s number one fruit flavored wine brand, worth £68.4m in a total category valued at £129.4m, and it’s important that the brand keeps up-to-date with trends and leads in innovation. The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven primarily by younger consumers.’’
European Marketing Director at Accolade Wines Caroline Thompson-Hill spoke on the new Echo Falls Botanicals additions saying, "Echo Falls is the UK’s number one fruit flavored wine brand, worth £68.4m in a total category valued at £129.4m, and it’s important that the brand keeps up-to-date with trends and leads in innovation. The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven primarily by younger consumers.’’
Trend Themes
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Fruit-forward Wine — Disruptive innovation opportunity: Develop fruit-forward wine options that appeal to younger adult consumers looking for a refreshing and fruity alternative to traditional wines.
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Lower ABV Beverages — Disruptive innovation opportunity: Create lower alcohol by volume (ABV) beverages with flavors and profiles that rival beers and ciders, catering to the preferences of young adult consumers.
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Innovative Wine Varieties — Disruptive innovation opportunity: Introduce new and innovative wine varieties, such as the Echo Falls Botanicals range, that offer unique flavor combinations and cater to evolving consumer tastes.
Industry Implications
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Wine Production — Disruptive innovation opportunity: Explore the production of botanical wines and fruit-forward wine options to meet the demand of the young adult consumer market.
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Alcoholic Beverages — Disruptive innovation opportunity: Develop lower ABV beverage options that combine the appeal of beers and ciders with the flavors and profiles of wines, appealing to the preferences of young adult consumers.
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Flavored Wine — Disruptive innovation opportunity: Create innovative flavored wine varieties that offer consumers unique and refreshing options, aligning with the growing interest in new and exciting wine flavors.
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