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Young Adult-Targeted Botanical Wines

The Echo Falls Botanicals Range Includes Two New Flavors

— May 21, 2020 — Marketing
The Echo Falls Botanicals range has been expanded by Accolade Wines to offer consumers in the UK with a premium fruit-forward wine that's perfect for enjoyment in the warm weather. The wines are targeted at young adult consumers and feature a fruitier profile with a lower ABV of 5.5% to make them suited for the needs of those who are used to sipping beers or ciders. The wines come in new Raspberry & Lavender and Melon & Mint options, which are perfect for consumers seeking a fruity alternative to conventional wine varieties.

European Marketing Director at Accolade Wines Caroline Thompson-Hill spoke on the new Echo Falls Botanicals additions saying, "Echo Falls is the UK’s number one fruit flavored wine brand, worth £68.4m in a total category valued at £129.4m, and it’s important that the brand keeps up-to-date with trends and leads in innovation. The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven primarily by younger consumers.’’
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