PICNIC is a new brand conceived by Taxi branding agency that offers busy people fresh eats on-the-go. The company is now based in Toronto where professionals don't always have time to pack a lunch in the morning, so having somewhere to stop and eat healthy is extremely valuable.
The entire brand is based off the idea of going for a picnic and packing some healthy food for the day. To get this message across, Taxi used a watermelon as the main source of illustration for the packaging, which exudes that sense of freshness as well as summertime. It also makes people feel like they are having a break from the work day, which is exactly what many people are looking for.
Key Themes Behind This Trend
- On-the-go Food Brands
- Opportunity for branding agencies to create fresh, healthy, and convenient food options for busy professionals.
- Picnic-inspired Branding
- Opportunity for food brands to incorporate cozy and refreshing elements into their packaging designs.
- Healthy Convenience Foods
- Opportunity for businesses to create and market convenient and healthy food options for busy individuals.
Where This Applies
- Food and Beverage
- Industry leaders can tap into busy professionals' demand for fresh, healthy, and convenient on-the-go options.
- Packaging and Design
- Opportunity for packaging and design firms to incorporate elements of nature and freshness into their designs.
- Marketing and Advertising
- Businesses can market picnic-inspired and health-focused convenience foods to appeal to busy consumers seeking a break from their workday.
