PICNIC by Taxi Gives People Fresh Eats on-the-Go
Jamie Danielle Munro — May 23, 2014 — Lifestyle
References: taxi & lovelypackage
PICNIC is a new brand conceived by Taxi branding agency that offers busy people fresh eats on-the-go. The company is now based in Toronto where professionals don't always have time to pack a lunch in the morning, so having somewhere to stop and eat healthy is extremely valuable.
The entire brand is based off the idea of going for a picnic and packing some healthy food for the day. To get this message across, Taxi used a watermelon as the main source of illustration for the packaging, which exudes that sense of freshness as well as summertime. It also makes people feel like they are having a break from the work day, which is exactly what many people are looking for.
The entire brand is based off the idea of going for a picnic and packing some healthy food for the day. To get this message across, Taxi used a watermelon as the main source of illustration for the packaging, which exudes that sense of freshness as well as summertime. It also makes people feel like they are having a break from the work day, which is exactly what many people are looking for.
Trend Themes
-
On-the-go Food Brands — Opportunity for branding agencies to create fresh, healthy, and convenient food options for busy professionals.
-
Picnic-inspired Branding — Opportunity for food brands to incorporate cozy and refreshing elements into their packaging designs.
-
Healthy Convenience Foods — Opportunity for businesses to create and market convenient and healthy food options for busy individuals.
Industry Implications
-
Food and Beverage — Industry leaders can tap into busy professionals' demand for fresh, healthy, and convenient on-the-go options.
-
Packaging and Design — Opportunity for packaging and design firms to incorporate elements of nature and freshness into their designs.
-
Marketing and Advertising — Businesses can market picnic-inspired and health-focused convenience foods to appeal to busy consumers seeking a break from their workday.
3.1
Score
Popularity
Activity
Freshness
