PICNIC is a new brand conceived by Taxi branding agency that offers busy people fresh eats on-the-go. The company is now based in Toronto where professionals don't always have time to pack a lunch in the morning, so having somewhere to stop and eat healthy is extremely valuable.
The entire brand is based off the idea of going for a picnic and packing some healthy food for the day. To get this message across, Taxi used a watermelon as the main source of illustration for the packaging, which exudes that sense of freshness as well as summertime. It also makes people feel like they are having a break from the work day, which is exactly what many people are looking for.
Picnic Food Branding
More Stats +/-
Indulgent Treat Branding
Cartoonish Dog Treat Branding
Teeth-Baring Box Branding
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.