In anticipation for the hot new movie, the 'Eat, Pray, Love' fragrances have been announced. Produced by cosmetic power-house Fresh, these babies will do their best to enlighten and soothe you.
'Eat' channels the scents of Italy and the foods to be found there and 'Pray' draws upon the incense of India. 'Love' balances out the set with notes of jasmine and greenery. One would be hard pressed to find someone who did not want one of the 'Eat, Pray, Love' fragrances.
Key Themes Behind This Trend
- Memoir Fragrances
- Opportunity for creating fragrances inspired by travel and cultural experiences.
- Experiential Scents
- Opportunity to develop fragrances that evoke specific places and activities.
- Movie Tie-in Products
- Opportunity to create products inspired by popular movies to capitalize on their fan base.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity for cosmetics brands to develop unique and storytelling fragrances.
- Travel and Tourism
- Opportunity for the travel industry to partner with fragrance brands to create destination-specific scents.
- Entertainment
- Opportunity for the entertainment industry to collaborate with cosmetic brands on film-inspired product lines.
