The recent Eats More collection at Nordstroms showcases a unique collection of kitchen essentials that are incredibly playful and feature minimalist designs. As part of the Pop-In@Nodstrom series, this collection of kitchenware was carefully curated by the store’s vice president of creative projects, Olivia Kim, and centers around a central theme. The Eats More collection is a followup to a 2016 Pop-In@Nordstrom collection known as Eats.
The Eats More collection is divided into three separate categories: home, kitchen and wellness. The Wellness section is primarily filled with consumable items, such as soap and supplements. The Kitchen category includes a reversible marble and wood serving board as well as color-coded Opinel knives. Finally, the home section features staple items like various trays, but also includes a candle that smells like cannabis.
Key Themes Behind This Trend
- Minimalist Kitchenware
- Opportunities for creating innovative, minimalist kitchenware products that combine functionality with sleek design.
- Playful Design
- Opportunities to infuse playful and whimsical elements into kitchenware design, adding a touch of fun to everyday essentials.
- Wellness Kitchenware
- Opportunities to create kitchenware products that promote wellness, such as incorporating sustainable and healthy materials.
Where This Applies
- Retail
- Disruptive innovation opportunities in the retail industry with curated collections of minimalist and playful kitchenware.
- Home Decor
- Opportunities to explore the intersection of home decor and kitchenware, creating products that are both functional and aesthetically pleasing.
- Health and Wellness
- The health and wellness industry can leverage the trend towards wellness kitchenware by offering eco-friendly and health-conscious kitchen products.
