What is the trend of gastronomic challenges?

Restaurants and cafes can offer outlandish food challenges to attract customers seeking an Instagram-worthy experience.

What is the trend of novelty foods?

Creating unique and outrageous food items can generate buzz and attract customers looking for a one-of-a-kind experience.

What is the trend of reward programs?

Rewarding customers who successfully complete a food challenge can incentivize more participation and create a loyal customer base.

What are the implications for the restaurant and food industry industry?

Restaurants can create outlandish food challenges and unique food items to generate buzz and attract more customers.

What are the implications for the entertainment industry industry?

Offering a food challenge with a reward of unlimited rides on a roller coaster can attract thrill-seekers and generate more revenue for theme parks and entertainment venues.

What are the implications for the marketing and advertising industry industry?

Creating viral marketing campaigns around unique and outrageous food items and challenges can increase brand awareness and attract more customers to the restaurant or cafe.

6-Pound Burritos: Las Vegas' NASCAR Cafe Bets You Can't Finish the Bomb Burrito

6-Pound Burritos

Las Vegas' NASCAR Cafe Bets You Can't Finish the Bomb Burrito

Pat Coate — March 1, 2009 — Marketing

References: nascarcafelasvegas & sports.yahoo

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Are you up for a little gastronomic challenge? Well, folks at the Sahara Casino’s NASCAR cafe (in Vegas, of course) are betting you can’t finish off their new 6-pound $19.95 Bomb Burrito--similar in size to the one pictured here--in one sitting. And if you can’t, you have to get your photo snapped wearing a tiny pink “Weenie” tee shirt.

If, however, you master the Bomb, you get the culinary extravaganza at no charge--along with a congratulatory t-shirt and--wait for it--2 passes for unlimited rides on the forward-and-back Sahara ‘Speed’ roller coaster. What could possibly go wrong?

Trend Themes

Gastronomic Challenges — Restaurants and cafes can offer outlandish food challenges to attract customers seeking an Instagram-worthy experience.
Novelty Foods — Creating unique and outrageous food items can generate buzz and attract customers looking for a one-of-a-kind experience.
Reward Programs — Rewarding customers who successfully complete a food challenge can incentivize more participation and create a loyal customer base.

Industry Implications

Restaurant and Food Industry — Restaurants can create outlandish food challenges and unique food items to generate buzz and attract more customers.
Entertainment Industry — Offering a food challenge with a reward of unlimited rides on a roller coaster can attract thrill-seekers and generate more revenue for theme parks and entertainment venues.
Marketing and Advertising Industry — Creating viral marketing campaigns around unique and outrageous food items and challenges can increase brand awareness and attract more customers to the restaurant or cafe.

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