Putting on your headphones and cranking up the music can be isolating, but East London Pubs are turning this idea on its head. With the help of the Ogilvy London agency, local pubs created tables that play music.
The project is called 'You Need To Hear This,' but the tables are really something you need to see. The tables have gorgeous carved typographic treatments on their surfaces, inviting patrons to plug in the jacks from their earbuds and headphones directly into the table.
In addition to bringing traffic to East London Pubs, this campaign also promotes Philips' new urban headphones. This idea helps people gather around a table and share their love of music one of their favorite hangouts.
What's Driving This Trend
- Interactive Furniture
- Creating furniture that can interact with customers, such as tables that play music, can promote social interaction and lead to innovative marketing opportunities.
- Branded Interior Design
- Partnering with brands to create unique and memorable interior designs can lead to increased foot traffic and brand recognition.
- Audio-visual Integration
- Integrating audio and visual elements within physical spaces can create immersive experiences and innovative marketing opportunities.
Who This Affects Most
- Hospitality
- The hospitality industry can benefit from interactive furniture and branded interior design to create unique and memorable experiences for their customers.
- Consumer Electronics
- Partnering with businesses to showcase their products in unique and creative ways through audio-visual integration can attract new customers and increase brand recognition.
- Interior Design
- Collaborating with businesses to create branded interior designs that incorporate technology can open up new opportunities for interior designers to showcase their creativity.
