The East St Deli sandwich range has been announced by Kepak as a new series of prepackaged lunch options that prioritize a high-quality meal with freshness at the forefront. The sandwich range features five options to choose from including Chicken & Bacon Mayo, Chicken & Stuffing, Egg May, Tuna Mayo and Cheese & Onion Mayo alongside two wraps including the Chicken Caesar Wrap and Sweet Chilli Chicken. Each product comes packaged in Kepak's MAP Packaging that's rated to extend shelf life freshness by one to two days and are priced at £2.89 each.
Monisha Singh spoke on the East St Deli sandwich range saying, "East St Deli proves that extending shelf life doesn’t mean sacrificing exceptional taste and quality. We’re giving retailers a range that gives them a greater chance at protecting their margins while keeping customers coming back for more.”
Why This Trend Is Growing
- Shelf-life-focused Freshness
- Modified-atmosphere packaging is reshaping grab-and-go meals by preserving fresh taste longer while reducing retailer waste and margin pressure.
- Premium Prepacked Lunches
- Consumers increasingly expect convenience foods to deliver deli-style quality, creating space for elevated recipes, better ingredients, and stronger lunchtime loyalty.
- Waste-reducing Convenience
- Longer-lasting ready meals create new value across foodservice retail by aligning quick meal occasions with sustainability goals and more efficient inventory management.
Industries Being Reshaped
- Food Packaging
- Advanced preservation formats such as MAP packaging are becoming central to fresh food innovation as brands seek longer shelf life without compromising sensory quality.
- Convenience Retail
- Prepacked sandwiches with extended freshness provide retailers with more flexible stock rotation, fewer markdowns, and improved profitability in high-frequency lunch categories.
- Ready-to-eat Foods
- Freshness-led meal ranges highlight a shift toward portable, affordable, and reliable lunch options that compete with made-to-order foodservice experiences.
