You might think that using natural building materials for housing is new and unique, but these photos illustrate how buildings have been constructed using basic earth and water to make mud structures that have lasted hundreds, even thousands, of years. How's that for sustainability?
Using mud to make bricks reinforced with straw also provides a huge number of dwellings for the earth's population.
Implications - Architecture is a field that has seen astronomical growth as a result of our emerging eco-friendly society. With more and more people becoming environmentally conscious, there has been a rise in the use of green products. Marketing campaigns should take note of this switch toward being environmentally conscious; many people now find themselves with brand loyalty toward green products.