The establishment of an engaging and dynamic visual language is key when trying to engage an audience. The Onassis Cultural Centre (or the OCC), which is identified as "one of the most prominent cultural institutions in Athens," taps Thessaloniki-based creative agency Beetroot Design.
The project calls for establishing a noticeable presence with fliers, web banners and the like for OCC's 2017-2018 season. The organization focuses on the showcasing of "contemporary cultural expression" with an emphasis on Greek creatives, as well as some international collaborations. To make an unforgettable statement, Beetroot Design creates a dynamic visual language that utilizes vibrant colors and various typographic styles. The result is a striking and expressive brand identity that will surely but the OCC on the map within its industry, as well as outside of it.
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