Dutch Bros Coffee, a popular US coffee chain that's based out of Oregon, has announced the return of its lavender-infused cold brew just in time for the spring weather that's ahead.
The drink is available in two iterations to suit different customer needs: a White Chocolate Lavender Cold Brew with Soft Top and a White Chocolate Lavender Oat Milk Latte. The Soft Top is a fan-favorite feature offered by the chain, which is a "sweet, marshmallow-like topping."
In addition to the white chocolate and lavender drinks, Dutch Bros Coffee customers can also choose to add the lavender flavor to a wide range of drinks on its menu, such as its other iced coffees or refreshing lemonades.
Image Credit: Dutch Bros
Why This Trend Is Growing
- Lavender-infused Beverages
- Opportunity to develop new flavors and infusions for cold beverages and distinguish a brand among competitors.
- Soft, Marshmallow-like Toppings
- Innovative opportunity to create unique and playful toppings or additions to drinks that can enhance texture and taste.
- Customizable Drinks
- Offering customization for the drinks menu could attract more customers who seek personalized options and stand out among competitors.
Industries Being Reshaped
- Coffee Shop Industry
- For coffee shops looking to differentiate by developing and offering new flavors, infusions, and unique toppings that appeal to the customer base.
- Beverage Industry
- For beverage companies planning to create new cold beverages with unusual flavors and infusions targeting younger consumers who value uniqueness and variety.
- Hospitality Industry
- For restaurants, hotels, and resorts seeking to stand out with innovative beverage options that can impress and satisfy diverse customers' needs and preferences.
