What is the trend of citrus flavored cold brews?

There is an opportunity for companies to experiment with unique citrus flavors in their cold brew offerings.

What is the trend of limited-time menu items?

Creating limited-time menu items can create an urgency for customers to try new products and visit the establishment more frequently.

What is the trend of nitro-infused cold brews?

Offering nitro-infused cold brew can add a unique, frothy texture that sets the product apart from traditional iced coffee.

What are the implications for the coffee shops industry?

Coffee shops can differentiate themselves by experimenting with new and unique flavor combinations to attract customers.

What are the implications for the beverage manufacturing industry?

Beverage manufacturers can explore incorporating citrus flavors into their existing cold brew offerings to expand their product line and appeal to a wider consumer base.

What are the implications for the limited-time food and beverage promotions industry?

This trend shows an opportunity for restaurants to create limited-time menu items to generate buzz and drive traffic to their establishments.

Frothy Orange Cold Brews : Orange Groove Cold Brew

Frothy Orange Cold Brews

Orange Groove Cold Brew Has a Caramelized Flavor with Molasses Notes

Laura McQuarrie — March 4, 2022 — Lifestyle

References: dutchbros & prnewswire

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The Orange Groove Cold Brew is a new menu item from Dutch Bros Coffee that promises to help people cool off as the weather heats up. This refreshing new beverage from the drive-thru coffee company combines Dutch Bros' Cold Brew, Orange and a new, limited-time Black Sugar flavor. Black Sugar is said to have "a caramelized flavor with a sweet hint of molasses" and the sweetness of this drink is complemented with a texture-rich Soft Top.

The bright flavors of citrus and the decadent sweetness of the beverage balance well with the drink's cold brew base to put customers in a sunny state of mind.

Orange Groove Cold Brew can be served with regular or nitro-infused cold brew. The Orange Groove Cold Brew will only be available for a limited time through the end of April.

Trend Themes

Citrus Flavored Cold Brews — There is an opportunity for companies to experiment with unique citrus flavors in their cold brew offerings.
Limited-time Menu Items — Creating limited-time menu items can create an urgency for customers to try new products and visit the establishment more frequently.
Nitro-infused Cold Brews — Offering nitro-infused cold brew can add a unique, frothy texture that sets the product apart from traditional iced coffee.

Industry Implications

Coffee Shops — Coffee shops can differentiate themselves by experimenting with new and unique flavor combinations to attract customers.
Beverage Manufacturing — Beverage manufacturers can explore incorporating citrus flavors into their existing cold brew offerings to expand their product line and appeal to a wider consumer base.
Limited-time Food and Beverage Promotions — This trend shows an opportunity for restaurants to create limited-time menu items to generate buzz and drive traffic to their establishments.

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