The Dunkin' Strawberry Popping Bubbles are a new menu item add-on announced from the QSR brand to offer consumers a way to enhance their choice of drink with a touch of fruit taste and texture.
The bubbles are formulated with a color that's sourced from plants and can be ordered with some of the brand's cold drinks including its Refreshers. The drinks ordered with the bubbles are capped off with a wide paper straw in the brand's signature pink and orange colors.
The Dunkin' Strawberry Popping Bubbles are arriving on the brand's menus for a limited time only starting on June 23, 2021 and are being launched alongside an online virtual game that will offer a range of prizes including a $5,000 cash jackpot.
Image Credit: Dunkin'
Why This Trend Is Growing
- Fruit Popping Bubbles
- Opportunities for other brands to offer their own versions of popping bubbles as an add-on to beverages.
- Vegetable-based Coloring
- Possibility for other QSR chains to incorporate sustainable and plant-based coloring into their food and beverage offerings.
- Online Virtual Game Campaigns
- Potential for other businesses to launch online virtual game campaigns to engage consumers and offer prizes.
Industries Being Reshaped
- Quick Service Restaurants (qsrs)
- Opportunities for QSR brands to enhance their drink offerings with added textures and flavors, such as bursting fruit bubbles.
- Beverage Industry
- Potential for the beverage industry to experiment with unique additives, such as popping bubbles, to create new and exciting drink experiences for customers.
- Gaming Industry
- Possibility for the gaming industry to collaborate with business brands to create engaging online virtual game campaigns to promote products and services.
