Nicolas Ripoll and Juan Manuel Arancibia get intimate with the ladies for the Dulvetica spring 2011 campaign. The multi-hued jackets accent the printed pants, while keeping the sense of community together.
As spring creeps its way out of the wintry grounds and your winter jackets get thrown back into the closets, these Dulvetica spring 2011 outwear pieces will do the stylish trick of keeping you warm and dry.
Implications - Taking a high-fashion design and placing it in the context of an industrial world is a great way to make the product accessible. Consumers are looking for quality products, but too much opulence and the target demographic becomes smaller. Location plays a significant role in the appeal of a commodity as seen with this industrial setting.
The Dulvetica Spring 2011 Campaign is Warm and Cozy
1. High-fashion Industrial Designs - Exploring the combination of high-fashion design with industrial aesthetics to create accessible and appealing products.
2. Quality Products Without Opulence - Meeting consumer demand for quality products without being overly extravagant or exclusive.
3. Location-based Appeal - Leveraging the role of location to enhance the appeal of a product or brand.
1. Fashion - Opportunities for fashion brands to incorporate industrial aesthetics into their designs and expand their target demographic.
2. Manufacturing - Opportunities for manufacturers to collaborate with high-fashion designers to create unique and accessible products.
3. Tourism - Leveraging the appeal of different locations and industrial settings to attract tourists and promote local industries.