Dubai, in its much publicized bling-bling society, decided to extend its golden hands to less fortunate children by launching a charitable institution that is targeting Middle Eastern, African and Asian schools.
Implications - Philanthropy is becoming more and more important for business as consumers are beginning to choose brands that do social good. This is not only applicable to brands, but also to entire cities, with Dubai being an example. By helping others, Dubai is spreading the message that it is more than a place of extravagance and luxury, which, ironically, may elevate tourism as consumers' positive feelings towards the city grow.
More Stats +/-
Top 100 Drinking Trends in May
Local Chat Room Platforms
Dexterity-Improving Exercise Balls
Restructuring Economic Growth
Libation-Friendly Meat Chips
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Educate 1 Million Children
- By: jelalynOct 11, 2007 Updated: Apr 7 2011