Sparkling drinks continue to be favored by consumers but are being demanded in a healthier format, which is seeing brands respond with products like the Dry Zero Sugar Ruby Citrus soda.
Containing just five ingredients, the soda is sweetened with organic stevia leaf extract and is completely free of sodium, artificial sweeteners, gluten, caffeine, aspartame and added colors. The soda boasts a tart flavor that has a grapefruit-forward profile with a lightly sweet finish that is characterized by bright citrus notes.
The Dry Zero Sugar Ruby Citrus soda comes as a response to consumer demand, which was explained by CEO and Founder Sharelle Kalus who said, "The most frequent flavour requested by our consumers this past year was a citrus blend, which also lines up with broader market trends toward bold, tart flavors. Dry Zero Sugar ruby citrus soda is an answer to that need. We also believe that soda should be fun, and this flavor and packaging are definitely fun."