Drunk Fruit's Hard Seltzers Play with Flavors Like Lychee & Yuzu
Laura McQuarrie — June 4, 2021 — Lifestyle
References: drinkdrunkfruit & washingtonpost
Drunk Fruit makes zero-sugar hard seltzers that spotlight Asian fruits like bright and citrusy yuzu, refreshing melon and tart and sweet lychee instead of some of the more popular fruit flavors that dominate the category. Co-founder Steven Tang found an opportunity to create hard seltzers with flavors, branding and marketing that better spoke to Asian-Americans, noting "We’re trying to take the flavors from the Asian grocery store and share them with the world. We know litchi, we know yuzu. We know how amazing these fruits are.”
Notably, the Drunk Fruit Melon flavor was inspired by Melona, a frozen treat with a honeydew melon flavor that hails from South Korea.
As well as featuring standout fruit flavors, the canned drinks are said to avoid the artificial sweetness that many hard seltzers have.
Notably, the Drunk Fruit Melon flavor was inspired by Melona, a frozen treat with a honeydew melon flavor that hails from South Korea.
As well as featuring standout fruit flavors, the canned drinks are said to avoid the artificial sweetness that many hard seltzers have.
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