Japanese web retailer Rakuten recently unveiled an all-new drone UAV named 'Sora Raku' (which means "air comfort") that is specifically designed to make deliveries to players on a golf course.
Orders via Rakuten can be placed via an app, and they can be picked up in specialized landing zones, so as not to interfere with flying golf balls and other hazards on the course. This new shopping experience gives golfers the chance to enjoy the convenience of being able to order small items like bottled water and snacks at a moment's notice from the clubhouse staff's stock. As it stands, the Sora Raku is currently being tested at one golf course in Japan.
Delivery drones have proven to be useful for delivering supplies to remote areas out of necessity, but a device like this opens up new possibilities for these kinds of drones based on convenience.
What's Driving This Trend
- Drone Delivery
- Rakuten's 'Sora Raku' golf delivery drone highlights the growing trend of using drones for localized deliveries.
- Golf Course Technology
- The 'Sora Raku' drone fits into the trend of golf courses utilizing new technologies to enhance their customers' experiences.
- On-demand Convenience
- The ability to order snacks and drinks on-demand via an app highlights a larger trend towards on-demand convenience for customers, regardless of location.
Who This Affects Most
- Retail
- The 'Sora Raku' golf delivery drone demonstrates a potential for localized drone delivery in the retail industry.
- Golf Course Management
- The use of drone technology like 'Sora Raku' can enhance the golf course management industry's ability to provide exceptional service.
- Food and Beverage
- Localized drone delivery for food and beverage items presents a potential innovation opportunity for the food and beverage industry.
