The French drone maker Parrot will soon be offering a drone that functions as a mid-priced option when compared to its commercial drones, (which can cost more than $11,000), and its relatively inexpensive consumer drones.
The company recently laid off 300 employees after failing to meet estimated sales targets, and as a result is now seeking to find a middle ground between the high-end and low-end drones it was once offering. Its new drones will cost between $1,000-$5,000, and are targeted towards 'prosumers' – individuals and groups that are seeking assistance for small yet significant commercial purposes – especially pertaining to construction and agriculture.
By trying to target a demographic that sits in the "middle ground," the drone maker Parrot is hoping to see its market success increase.
Key Themes Behind This Trend
- Mid-priced Drones
- Parrot is tapping into the market for mid-priced drones, catering to prosumers looking for affordable yet capable options.
- Prosumer Market
- Parrot is targeting the prosumer market by offering drones that are suitable for small commercial applications in industries like construction and agriculture.
- Market Success Strategy
- Parrot's strategy to find a middle ground between high-end and low-end drones aims to boost market success and improve sales performance.
Where This Applies
- Drone Manufacturing
- The drone manufacturing industry should explore the production of mid-priced drones to capture the growing demand from prosumers.
- Construction
- The construction industry can leverage mid-priced drones offered by Parrot to enhance project monitoring and surveying capabilities.
- Agriculture
- Parrot's affordable prosumer drones present innovation opportunities for the agriculture industry to adopt aerial imaging and precision agriculture techniques.
