The French drone maker Parrot will soon be offering a drone that functions as a mid-priced option when compared to its commercial drones, (which can cost more than $11,000), and its relatively inexpensive consumer drones.
The company recently laid off 300 employees after failing to meet estimated sales targets, and as a result is now seeking to find a middle ground between the high-end and low-end drones it was once offering. Its new drones will cost between $1,000-$5,000, and are targeted towards 'prosumers' – individuals and groups that are seeking assistance for small yet significant commercial purposes – especially pertaining to construction and agriculture.
By trying to target a demographic that sits in the "middle ground," the drone maker Parrot is hoping to see its market success increase.
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