T.cacao Caters to the New Millennial & Gen Z Morning Rituals

 - Mar 25, 2019
References: toakchocolate & nosh
T.cacao is a new line of drinking chocolate from To’ak, which creates ultra-premium Ecuadorian chocolate. One of the most popular hot beverages that's consumed for breakfast is coffee but Millennial and Gen Z consumers are changing this by enjoying everything from Japanese matcha to cold-pressed juice first thing in the morning.

With T.cacao, consumers are available to enjoy an "everyday" 100% organic cacao powder. Unlike hot chocolate or cacao, the drinking chocolate can be enjoyed as part of a centering morning ritual for the mind and body. Like coffee, the product is energizing, strongly aromatic, satisfying in terms of taste and can be blended with both dairy and non-dairy beverages.

The launch of the new drinking chocolate line coincided with the release of a National Geographic 'Explorer' feature on To’ak called 'Chocolate Crusaders.'