T.cacao is a new line of drinking chocolate from To’ak, which creates ultra-premium Ecuadorian chocolate. One of the most popular hot beverages that's consumed for breakfast is coffee but Millennial and Gen Z consumers are changing this by enjoying everything from Japanese matcha to cold-pressed juice first thing in the morning.
With T.cacao, consumers are available to enjoy an "everyday" 100% organic cacao powder. Unlike hot chocolate or cacao, the drinking chocolate can be enjoyed as part of a centering morning ritual for the mind and body. Like coffee, the product is energizing, strongly aromatic, satisfying in terms of taste and can be blended with both dairy and non-dairy beverages.
The launch of the new drinking chocolate line coincided with the release of a National Geographic 'Explorer' feature on To’ak called 'Chocolate Crusaders.'
What's Driving This Trend
- Morning Ritual Beverages
- The rise of Millennial and Gen Z consumers seeking non-coffee beverages for their morning rituals presents an opportunity for companies to innovate in this space
- Organic Cacao Products
- The growing interest in organic and natural products creates potential for companies to develop and market cacao-based products as a healthy and indulgent alternative to other beverages
- Premium Hot Beverages
- Consumers' increasing willingness to pay a premium for high-quality beverages presents opportunity for companies to create and market unique or ultra-premium hot beverage options
Who This Affects Most
- Food and Beverage
- Companies in the food and beverage industry can cater to the rising demand for organic cacao products, develop new morning ritual beverage options and create premium hot beverage choices
- Health and Wellness
- Opportunities exist for companies in the health and wellness industry to create and market cacao-based beverages as a healthy, natural, and indulgent alternative to other morning ritual drinks
- Hospitality and Tourism
- Hotels and resorts can create unique and high-end hot beverage menus to cater to consumers' increasing interest and willingness to pay for premium and exceptional beverage experiences
