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Limited-Edition Seasonal Ice Creams

These New Dreyer's Ice Cream Flavors Celebrate the Holidays

— November 7, 2017 — Lifestyle
These new Dreyer's Ice Cream flavors have been created to mark the 2017 fall and holiday season with distinctively artisanal flavors that are intended to be made a part of your cold weather traditions.

The new flavors includes Pumpkin Spice Latte, Touchdown Sundae, Peppermint, Slow Churned Frozen Hot Chocolate, Slow Churned Peppermint and Slow Churned Pumpkin Pie. Each one of the flavors is infused with premium flavors and chunks of tasty candy and chocolate pieces, depending on the flavor.

The Dreyer's Ice Cream flavors are limited edition and set to only be available for the cold weather months in the United States. The ice cream flavors identify a growing interest by consumers in seasonal food products that are unlike traditional market offerings.
Trend Themes
1. Limited-edition Ice Creams - Disruptive innovation opportunity: Explore more unique and seasonal flavor combinations to cater to consumers' growing interest in limited-edition products.
2. Artisanal Ice Cream - Disruptive innovation opportunity: Experiment with high-quality ingredients and distinct flavors to create artisanal ice creams that stand out in the market.
3. Seasonal Food Products - Disruptive innovation opportunity: Develop a range of seasonal food products to offer consumers unique and themed culinary experiences throughout the year.
Industry Implications
1. Ice Cream Manufacturing - Disruptive innovation opportunity: Incorporate premium flavors and chunks of candy or chocolate to make innovative ice cream varieties that entice consumers.
2. Food and Beverage Retail - Disruptive innovation opportunity: Offer limited-edition ice creams as exclusive products that are only available during specific seasons to create buzz and increase sales.
3. Seasonal Food Market - Disruptive innovation opportunity: Introduce new limited-edition flavors and products to the seasonal food market to attract customers looking for unique and exciting food experiences.
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