These ads by the Tourist Association Portorose of Slovenia use sleepwalking to show you can have a “vacation you are dreaming of.”
The ads show a perfect vacation scene with one of the models sleepwalking on his/her partner’s shoulders.
The ads were photographed by Tomo Brejc for Saatchi & Saatchi Slovenia with creative director/ copywriter Matej Kodric, and art director Vladan Srdić.
Implications - Escapism is a lasting area of fascination for consumers, especially in today's fast-paced society. Thus, companies that aren't even in the travel industry are looking to capitalize on the consumer urge for escape and vacation. Instilling a sense of exoticism into products or campaigns is a subtle way to do the same.