Liquid Nitrogen Mall Snacks

Dragon Breath Enables People to Breathe out Smoke

Dragon Breath is an exciting snack -- a cup full of cereal-based puffs that creates the effect of you actually breathing out smoke, just like a dragon.

The secret ingredient is the liquid nitrogen that's been infused into the snack through a technique that is performed in front of the person who ordered. Because the liquid nitrogen is too cold to touch, the snack is served with a thin stick that you skewer the puffs onto, so that one's hands don’t ever need to make contact.

The smoke-breathing experience lasts only as long as the nitrogen does.Dragon Breath first found it's popularity in a Los Angeles-based dessert shop, the Chocolate Chair, in 2015. Since then, it's grown in popularity at local malls, and its also created a lot of conversation about the health risk of frequently consuming products with liquid nitrogen.

Liquid Nitrogen Snacks
The use of liquid nitrogen in snacks creates a unique smoke-breathing experience, attracting consumers seeking novelty and entertainment.
Interactive Food Preparation
The technique of infusing liquid nitrogen into snacks in front of customers provides an engaging and interactive dining experience.
Health Risks of Liquid Nitrogen Consumption
The increasing popularity of liquid nitrogen snacks raises concerns about the potential health risks associated with frequent consumption of such products.

Who This Affects Most

Food and Beverage
The food and beverage industry can explore the use of liquid nitrogen in snacks to create unique and engaging dining experiences.
Entertainment
The entertainment industry can incorporate liquid nitrogen snacks as a novelty item to enhance immersive experiences or themed events.
Health and Safety
The health and safety industry can develop regulations and guidelines to ensure the safe use of liquid nitrogen in food preparation and consumption.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 89%
Freshness 8%

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