The Dove Mad Men-style ad uses the success of the popular TV drama to sell soap.
Produced by Mindshare Entertainment, the ad is set in a Mad Men-style scene, with two marketing pros talking about how they don't understand women. A pretty little secretary lets them in on the big secret.
Atypical for Dove, the Mad Men-style commercial shines a light on men rather than women, the demographic Dove typically atempts to empower. At any rate, make sure you watch the Dove Mad Men style ad here!