The Shift Racing Agent Double Bypass Helmet is a cranium cover that vegans and vegetarians should probably avoid. The polycarbonate helmet is emblazoned with a giant cheeseburger dripping with mayo and ketchup. The top of the rider's head becomes the bun, adding a cheeky yet creative twist to classic motorcyclist protection.
As far as comfort goes, the Double Bypass Helmet boasts removable cheek pads, several air vent channels, a moisture-wicking comfort liner and an EPS inner shell. It exceeds the safety standards put forth by the Department of Transportation and Snell, a nonprofit organization that researches and tests helmet safety.
While the burger-covered Double Bypass Helmet won't add a calorie to your daily intake, it may inspire you to head to the local burger joint on your next pit stop.
What's Driving This Trend
- Vegan-offending Fashion
- Disruptive innovation opportunity: Designing fashionable and edgy products that appeal to non-vegan or non-vegetarian audiences.
- Creative Twist on Protection
- Disruptive innovation opportunity: Incorporating unconventional and creative design elements into safety gear to attract consumers who seek unique and eye-catching products.
- Humorous Helmet Designs
- Disruptive innovation opportunity: Developing humorous helmet designs that allow riders to express their personality and sense of humor while prioritizing safety.
Who This Affects Most
- Motorcycle Gear
- Disruptive innovation opportunity: Introducing innovative and attention-grabbing helmet designs to capture the interest of motorcycle enthusiasts.
- Fashion and Apparel
- Disruptive innovation opportunity: Collaborating with designers to create bold and unconventional fashion items that blur the lines between fashion and safety gear.
- Food and Beverage
- Disruptive innovation opportunity: Partnering with food and beverage brands to create unique merchandise that combines the worlds of food and fashion, appealing to fans of both industries.
