Yoga is a practice that many models have adopted to keep their bodies lean and healthy, so it is no surprise to see them exercise some of those poses in editorials such as the one found in Dossier Issue VII. Of course, doing a headstand in couture outfits is probably not what most people expect. Captured in various locations from a convenience store to the countryside, model Hartje Andresen shows just how versatile yoga poses can be. Perhaps this is the start of a new Internet meme.
The Dossier Issue VII editorial was shot by photographer Elle Muliarchyk. Styled by Polina Aronova, the whimsical photoshoot showcases bold prints and colors from such labels as Prada, Kenzo and Proenza Schouler. The looks were perfected with hair by Eric Jamison and makeup by Deanna Melluso.
Key Themes Behind This Trend
- Yoga Fashion Editorials
- Opportunity for fashion brands to showcase yoga-inspired designs in unconventional settings.
- Models and Fitness
- Potential for fitness brands to collaborate with models on workout campaigns featuring yoga poses.
- Versatile Yoga Poses
- Room for innovation in developing new yoga poses that can be performed in unexpected locations.
Where This Applies
- Fashion
- Fashion brands can explore yoga-inspired designs and unconventional photo shoots for promotional campaigns.
- Fitness
- Opportunity for fitness brands to collaborate with models and promote the benefits of yoga for a lean and healthy body.
- Wellness
- Wellness brands could create innovative yoga programs that incorporate versatile poses and inspire people to practice yoga in various settings.
