PepsiCo's Doritos Crackers are a Millennial-Targeted Baked Snack

 - Apr 16, 2018
References: doritos.au & bakingbusiness
Doritos Crackers are baked snacks that offer consumers a new way to enjoy the flavors of their favorite toasted corn tortilla chips outside of the chip category. These new products are said to deliver a taste experience that is familiar, but in a new format that is sure to surprise and delight consumers.

Exclusively in Australia, PepsiCo's Doritos has launched its crackers in bold flavors like: Texan BBQ, Cheese Supreme, Mexicana and Sweet Chilli & Sour Cream. These new baked snacks are said to target the adventurous Millennial consumer who is in search of unique flavor experiences. As Alison Silver, Doritos brand manager describes: "Doritos Crackers are an exciting way to attract a new consumer base to the biscuit category in the form of Millennials, who are the heartland of Doritos."