What is the trend of awareness campaigns?

Non-profits can provide additional awareness campaigns for underrepresented issues through creative advertising techniques.

What is the trend of alternative advertisement?

Alternative forms of advertisement, such as doormats, can increase a campaign's reach and success through novelty.

What is the trend of humanitarian marketing?

Companies and non-profits are utilizing marketing techniques to promote social and humanitarian causes in a creative and effective way.

What are the implications for the advertising industry?

The advertising industry can benefit from innovative approaches to create effective campaigns that resonate with audiences.

What are the implications for the non-profits industry?

Non-profits can use creative advertising techniques to reach and inspire the public to get involved and create meaningful change.

What are the implications for the social enterprises industry?

Social enterprises have an opportunity to combine business with social responsibility, by creating campaigns that bring awareness to important social issues.

Doormat Babies : Doormat Babies

Doormat Babies

Child Abuse-Preventing Campaigns Image 1

Israeli 'First Hug' Raises Abandonment Awareness With Advertising

Katie Cordrey — February 16, 2010 — Lifestyle

References: jgooders & blissblog.de

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Tel Aviv ad agency BBR Saatchi & Saatchi has designed a PSA campaign for ‘Hibuk Rishon’ (First Hug), a non-profit that is raising awareness about abandoned babies: About 300 are abandoned in Israel each year.

The organization distributes doormats imprinted with a baby by putting them at doorsteps. They get plenty of attention as people leave their homes.

As a result of the advertising that carries the message “Every year hundreds of babies are abandoned in Israel. You can help them,” the non-profit increased awareness and gained a number of volunteers.

Trend Themes

Awareness Campaigns — Non-profits can provide additional awareness campaigns for underrepresented issues through creative advertising techniques.
Alternative Advertisement — Alternative forms of advertisement, such as doormats, can increase a campaign's reach and success through novelty.
Humanitarian Marketing — Companies and non-profits are utilizing marketing techniques to promote social and humanitarian causes in a creative and effective way.

Industry Implications

Advertising — The advertising industry can benefit from innovative approaches to create effective campaigns that resonate with audiences.
Non-profits — Non-profits can use creative advertising techniques to reach and inspire the public to get involved and create meaningful change.
Social Enterprises — Social enterprises have an opportunity to combine business with social responsibility, by creating campaigns that bring awareness to important social issues.

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