Tel Aviv ad agency BBR Saatchi & Saatchi has designed a PSA campaign for ‘Hibuk Rishon’ (First Hug), a non-profit that is raising awareness about abandoned babies: About 300 are abandoned in Israel each year.
The organization distributes doormats imprinted with a baby by putting them at doorsteps. They get plenty of attention as people leave their homes.
As a result of the advertising that carries the message “Every year hundreds of babies are abandoned in Israel. You can help them,” the non-profit increased awareness and gained a number of volunteers.
Why This Trend Is Growing
- Awareness Campaigns
- Non-profits can provide additional awareness campaigns for underrepresented issues through creative advertising techniques.
- Alternative Advertisement
- Alternative forms of advertisement, such as doormats, can increase a campaign's reach and success through novelty.
- Humanitarian Marketing
- Companies and non-profits are utilizing marketing techniques to promote social and humanitarian causes in a creative and effective way.
Industries Being Reshaped
- Advertising
- The advertising industry can benefit from innovative approaches to create effective campaigns that resonate with audiences.
- Non-profits
- Non-profits can use creative advertising techniques to reach and inspire the public to get involved and create meaningful change.
- Social Enterprises
- Social enterprises have an opportunity to combine business with social responsibility, by creating campaigns that bring awareness to important social issues.
