Brazilian graffiti artists Os Gemeos are currently in San Diego for the 'Viva La Revolucion' exhibition. These twins are widely known for their incredible murals, and the recent 'Don't Believe the Hype' art piece is just a small testament to their ability.
The mural is located downtown at the Horton Plaza shopping center and features bodies stacked sky-high with the words 'Don't Believe the Hype' written above them.
Implications - Businesses often spend millions of dollars investing in marketing and promotional projects. A simple way for businesses to market themselves is by exposing themselves and their products or services in public arenas by which a variety of consumers pass every day.