This infographic by 'DOMO' explains the amounts of data that is generated every minute through the use of social media platforms. As the graph title states, "data never sleeps," which is true after analyzing these shocking statistics.
According to this chart, 48 hours of video is uploaded to YouTube every minute, while Twitter sends over 100,000 tweets, and 684 thousand pieces of content is shared over Facebook. Other statistics to highlight from this graph would be that $272,000 is spent on online shopping, and the 47,000 apps that are downloaded via Apple.
This chart demonstrates how attached people have become to technology, and the impact that it is having on brands and businesses. It is crucial that companies implement social strategies that are catered to their target market by utilizing the necessary platforms. For example, Pinterest would be ideal for marketers who are looking to attract a female audience.
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