The New Domestos Bottle Has 50% Post-Consumer Recycled Plastic
Michael Hemsworth — August 23, 2022 — Marketing
References: domestos & talkingretail
A new Domestos bottle is being launched into the UK market as part of a shift that will reduce the use of virgin plastic without losing sight of product quality. The brand is making the shift to bottles made with 50% post-consumer recycled plastic (PCR) for its 750ml bleach range, which is projected to save 1,505-tonnes of virgin plastic on a yearly basis. The bottles are positioned as strong and durable, while also capable of being easily recycled via curbside collection.
Home & Hygiene Category Lead, Unilever UK&I Claire Racklyeft spoke on the new Domestos bottle saying, "Domestos has been protecting households against germs for over 90 years, and now we’re looking at how we can do this in a more sustainable way by tackling plastic waste too."
Home & Hygiene Category Lead, Unilever UK&I Claire Racklyeft spoke on the new Domestos bottle saying, "Domestos has been protecting households against germs for over 90 years, and now we’re looking at how we can do this in a more sustainable way by tackling plastic waste too."
Trend Themes
1. Recycled Plastic Packaging - Domestos' new bottle made with 50% post-consumer recycled plastic opens doors for sustainable packaging materials.
2. Reducing Virgin Plastic Use - Shifting towards post-consumer recycled plastic bottles projected to save 1,505-tonnes of virgin plastic on a yearly basis.
3. Curbside Collection Recycling - Domestos' strong and durable bottles made with post-consumer recycled plastic are easily recyclable through curbside collection.
Industry Implications
1. Home and Hygiene - Hygiene companies can capitalize on the consumer demand for sustainable plastic packaging to gain a competitive edge.
2. Packaging - The packaging industry can explore innovative ways of incorporating recycled materials to lower carbon footprint.
3. Environmental Solutions - Companies that offer environmental solutions and waste management services can play a pivotal role in creating a more sustainable future with the influx of post-consumer recycled materials.
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