With so many people suffering from celiac disease, more and more food brands and restaurants are releasing gluten-free options, and when it comes to beer, Dogfish Head Beer is one of the brands doing so.
Dogfish Head Beer is a company based in Delaware that has launched a gluten-free brew called 'Tweason'ale' that is fermented from sorghum syrup and buckwheat honey rather than the traditional barley foundation. The brand has also used strawberries, which they mash on a wood press, to create a subtle fruity flavor. According to the Washington Post, the beer has a "brisk, champagnelike carbonation and a subtle, sweet-tart fruitiness."
Set to be available in late January 2012, the gluten-free beer from Dogfish Head Beer will retail for $9.99 for a pack of four 12-ounce bottles.
What's Driving This Trend
- Gluten-free Beer
- With more people suffering from celiac disease, the rise of gluten-free beer presents an opportunity for breweries to expand and tap into a growing market.
- Alternative Brewing Ingredients
- Using alternative ingredients like sorghum syrup and buckwheat honey in beer brewing can be an innovative way for breweries to create unique flavors.
- Fruit-infused Beer
- Fruit-infused and flavored beer, like Dogfish Head Beer's 'Tweason'ale', can offer a refreshing alternative to traditional brews and may be a source of competitive advantage for breweries.
Who This Affects Most
- Brewing
- Breweries can benefit from developing new, gluten-free products and experimenting with alternative ingredients to keep up with changing consumer preferences and demand.
- Food and Beverage
- As the trend of gluten-free options expands, food and beverage companies can innovate by offering a wider variety of products for those with celiac disease.
- Health and Wellness
- The increase in demand for gluten-free products highlights the opportunity for companies in the health and wellness space to capitalize on the trend and promote alternative, healthier options to consumers.
