For National Ice Cream Day near the end of July, PetSmart will be celebrating by giving away free dog-safe ice cream treats at PetSmart PetsHotel locations across North America. On the day, pet owners and their pooches will be able to get a complimentary four-ounce serving of dog-friendly ice cream, which is typically offered as an add-on treat to canine guests that are staying overnight at the Doggie Day Camp.
The refreshing dog-safe ice cream treats offer a fun way for pets to beat the heat while their owners get a taste of the services that are offered by PetSmart.
As part of the National Ice Cream Day celebrations, PetSmart is encouraging pet parents to share photos on social media using the #nationalicecreamday hashtag.
Key Themes Behind This Trend
- Dog-friendly Desserts
- Opportunity to develop innovative and safe desserts specifically for dogs.
- Pet-friendly Events
- Opportunity to organize events that cater to pet owners and offer unique experiences for pets.
- Social Media Engagement for Pet Brands
- Opportunity to leverage social media campaigns and hashtags to increase brand awareness and engage with pet owners.
Where This Applies
- Pet Food and Treats
- Opportunity for pet food and treat manufacturers to expand their product lines by offering more dog-friendly desserts.
- Pet Services
- Opportunity for pet service providers to incorporate pet-friendly events as part of their offerings and attract a larger customer base.
- Social Media Marketing
- Opportunity for social media marketing agencies to specialize in creating engaging campaigns for pet brands and pet-related events.
