Do You Weigh More Than Roseanne?

 - Aug 22, 2006   Updated: Apr 20 2011
References: angry-associates & gushmagazine
Since we already compare ourselves to celebrities, why not purchase the Celebrity Weighing Scaleâ€"a scale? I mean there's no need for numbers, all you need to know is are you the same as Paris Hilton or Oprah. It's much easier that way. It's available at The Angry Store for 35 Euros.

Implications - In a world where celebrities make up the majority of all media, consumers are searching for ways to become exactly like them. Their names and images are constantly being forced in the faces of audiences, so it's hard for viewers to find other people to look up to. Brands and labels should, if they're not already, harnessing the power that these stars have.