Size-Inclusive Weight Scales

The A&D Medical Premium + Wide Base Weight Scale Has a Stable Design

The A&D Medical Premium + Wide Base weight scale is being introduced as a new inclusive measurement solution that will provide users with an alternative to smaller varieties on the market. The scale features an extra wide base that will work to greatly enhance safety for the user and prevent them from tipping it over, regardless of how they step onto it. The scale is rated to support up to 550-pounds, and is thus suited for obese, pregnant, elderly or limited mobility individuals.

The A&D Medical Premium + Wide Base weight scale can also be used with an optional tray that will enhance the accuracy of measurements when used on uneven surfaces including carpet for at-home use.

Size-inclusive Scales
The development of scales that cater to a larger demographic than previous models presents an opportunity for brands to tap into this underrepresented market segment.
Stable Weight Scales
Incorporating stability features into weight scales presents an opportunity for brands to address the safety concerns of users while also providing accurate measurements.
Enhanced Accuracy Scales
Scales that can provide accurate measurements on uneven surfaces such as carpet could be a disruptive innovation in the weight scale industry.

Industries Being Reshaped

Health and Wellness
The health and wellness industry can benefit from the development of size-inclusive and stable weight scales for obese, pregnant, elderly, or limited mobility individuals.
Fitness and Exercise
The fitness and exercise industry can benefit from incorporating stable and accurate weight scales for athletes, weightlifters, and other fitness enthusiasts who require precision weight measurements for tracking progress and performance.
Home Goods
The home goods industry can benefit from the development of weight scales that cater to a larger demographic and provide enhanced accuracy on uneven surfaces such as carpet, ensuring safe and effective at-home measurements.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 20%
Freshness 18%