Samsung Gives Diamond Necklaces to Buyers of Diva Diamond Handset

 - Dec 24, 2010
References: thedrum & marketingmagazine
Those shopping for a new phone are in luck: Samsung will be giving away free diamond necklaces to its Diva Diamond handset customers. Print ads promoting the campaign show a silver pendant inlaid with diamonds is what you get when you purchase Samsung's new lady-licious phone.

A campaign developed by Big Communications, the giveaway was created in the hopes of promoting the Diva Diamond handset and Immerse handsets across the UK. The promotion will officially go live in 02 stores across the UK in the New Year.