To promote River North’s dance performances, workshops and auditions, ad agency Y&R Chicago has created a series of four fabulous and edgy posters: Heart, Spine, Lungs, and Leg each include a cutaway section showing the internal workings for the depicted body part. The images of dissected dancers expose the internal benefits and workings of dance.
Known for brilliant artistry and powerful onstage presentations, Chicago’s River North Dance Company champions jazz-based contemporary dance. Highly-skilled and althletic dancers use music and choreography that mixes modern with jazz dance to engage and thrill audiences.
What Makes This Trend Stand Out
- Anatomical Advertising
- Opportunity for businesses to use anatomical cutaways in advertising to showcase the internal benefits of their products or services.
- Internal Workings Visualization
- Potential for industries to visually represent the internal workings of their products or processes to enhance customer understanding and engagement.
- Physical Performance Marketing
- Opportunity for businesses in the fitness or sports industry to promote their products or services by highlighting the internal benefits and workings of physical performance.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity for the advertising industry to incorporate anatomical cutaways in campaigns to emphasize the internal benefits of products or services.
- Education
- Opportunity for the education industry to utilize the concept of internal workings visualization to enhance learning and understanding of complex subjects.
- Dance and Performing Arts
- Potential for dance and performing arts organizations to incorporate anatomical cutaways or internal workings visualization in their promotional materials to attract and engage audiences.
