Los Angeles-based streetwear brand ROSE IN GOOD FAITH goes nostalgic with its disposable camera photos of the Spring/Summer 2018 capsule. From graphic-heavy and typography-curious tees to punk-influenced activewear essentials, the collection is the epitome of grungy and sporty.
ROSE IN GOOD FAITH set the backdrop canvas for its grainy disposable camera photos to be a live music venue in LA — The Echoplex. Tapping into its roots and music culture, the label shot the lookbook for 'Ultra-Violence' on a 35mm during the soundcheck of post-hardcore band Underoath. Situating ROSE IN GOOD FAITH's designs within the music scene is definitely a way for the brand to connect on a larger scale with its image and consumer, ultimately broadening its narrative as a streetwear brand.
Photo Credits: Akiva Alpert