YANDY Offers Odd Intimate Garments for Women Looking to Relive Their Past
Riley von Niessen — April 12, 2017 — Naughty
YANDY, an intimate wear brand, added to its expansive range of costumes with a variety of Disney princess lingerie sets.
Its online store features costumes with names like 'Underwater Fantasy Princess,' 'Arabian Nights Fantasy Princess,' and 'Mademoiselle Fantasy Princess.' In addition to these costumes, which refer to Ariel from 'The Little Mermaid,' Princess Jasmine from 'Aladin,' and Belle from 'Beauty and the Beast,' YANDY features newer characters like Elsa from 'Frozen.'
Due to the G-rated films that the brand's costumes draw from, many consumers are a little weirded out by the Disney princess lingerie sets. Others have claimed that the costumes sexualize the young women in the cartoons, which is especially problematic considering that many of them are in their early teens.
That said, YANDY's choice to sell the costumes shows that there's something of a desire among consumers to relive their pasts, even if it's in strange and inappropriate ways.
Its online store features costumes with names like 'Underwater Fantasy Princess,' 'Arabian Nights Fantasy Princess,' and 'Mademoiselle Fantasy Princess.' In addition to these costumes, which refer to Ariel from 'The Little Mermaid,' Princess Jasmine from 'Aladin,' and Belle from 'Beauty and the Beast,' YANDY features newer characters like Elsa from 'Frozen.'
Due to the G-rated films that the brand's costumes draw from, many consumers are a little weirded out by the Disney princess lingerie sets. Others have claimed that the costumes sexualize the young women in the cartoons, which is especially problematic considering that many of them are in their early teens.
That said, YANDY's choice to sell the costumes shows that there's something of a desire among consumers to relive their pasts, even if it's in strange and inappropriate ways.
Trend Themes
1. Nostalgia Lingerie Sets - The trend of lingerie sets inspired by childhood characters as Disney princesses taps into nostalgia and the desire to relive the past
2. Controversial Intimate Wear - The trend of controversial intimate wear draws attention to the importance of social responsibility in the fashion industry
3. Fantasy Lingerie Costumes - The trend of lingerie costumes inspired by fictional characters creates opportunities for innovation in the intimate wear industry
Industry Implications
1. Fashion Industry - The fashion industry can explore more innovative and responsible designs for intimate wear inspired by childhood icons
2. Entertainment Industry - The entertainment industry can collaborate with fashion brands to create more suitable and age-appropriate merchandise inspired by cartoons and animated films
3. E-commerce Industry - E-commerce platforms can regulate content by setting standards for the ethical use of sexual imagery and age-appropriate merchandise
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