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Discussion-Based Media Platforms

Cohort App Lets Users Discuss Relevant Topics in Small Gorups

— March 29, 2016 — Pop Culture
This media-focused app allows media outlets to distribute content and users to discuss relevant topics. Based in the UK, the Cohort app helps people find media content that is related to what they want and converse with likeminded people interested in the same things.

The catch is only ten people are allowed in one cohort to ensure engaging discussion. In a society that is squad-obsessed, this somewhat exclusive approach to online community and opinion sharing is an interesting one. Cohort sees themselves as the "next generation of commenting system." Comment sections are notorious on the Internet for spreading vitriol, which small groups could potentially prevent -- but also intensify.

Focusing on content from top media providers, the app lets people discuss relevant topics that are chosen based on popularity.
Trend Themes
1. Discussion-based Media Platforms - Disruptive innovation opportunity: Creating a more inclusive and constructive online community by fostering meaningful discussions and reducing toxicity in comment sections.
2. Small Group Engagement - Disruptive innovation opportunity: Facilitating deeper connections and diverse perspectives through small group interactions, promoting more authentic and engaging conversations.
3. Curated Content Curation - Disruptive innovation opportunity: Offering personalized and relevant content to users based on their interests, enhancing the user experience and increasing user engagement.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Reinventing the traditional social media landscape by providing a platform that promotes meaningful discussions and discourages toxic behavior.
2. Publishing - Disruptive innovation opportunity: Revolutionizing the way media outlets distribute their content and engage with their audience through discussion-based platforms.
3. Technology - Disruptive innovation opportunity: Developing advanced algorithms and AI-powered solutions to curate and personalize content based on user preferences, improving content discovery and recommendation systems.
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