The 'Thread' social networking app is an alternative to mainstream social networks that will provide users with a space to privately share and discuss topics openly with other users. The platform boasts a private, ad-free profile that enables users to find premium content from journalists, writers, musicians, artists and content creators with something to say. Users can then share articles with one another and have open discussions to bring a more social experience to the app.
The 'Thread' social networking app comes as a response to the increasing discontent that's coming out amongst some social media users as traditional networks become overrun with ads and too much content to cycle through. The app hopes to bring about a more authentic social media experience that eliminates issues found on other networks.