The fashion illustration series succinctly and aptly titled Dior by Mats Gustafson, a Swedish artist based in New York City, will excite people on a variety of levels. Although it targets fashion lovers first and foremost, there is a haunting quality about the images that would attract art lovers in general as well. Clearly the figures depicted are stylish, but the looks are also abstract enough to appeal to the general public.
Commissioned by the luxury label, Dior by Mats Gustafson showcases some elegant pieces from the fall-winter 2013 and cruise 2013 collections. The artist's use of watercolors, pastels and paper treatment really brings a new dimension to the designs. Of course, it doesn't hurt that the dresses, suits and jackets are impeccable in real life.
What's Driving This Trend
- Watercolor Fashion Illustrations
- Opportunity for fashion brands to collaborate with artists to create unique and captivating visuals.
- Art-inspired Fashion
- Potential for fashion designers to incorporate abstract and artistic elements into their collections.
- Luxury Brand Collaborations
- Possibility for luxury brands to commission artists to showcase their products in innovative and creative ways.
Who This Affects Most
- Fashion
- Fashion industry can embrace watercolor illustrations as a creative marketing tool.
- Art
- Art industry can explore collaborations with fashion brands to showcase their work through fashion illustrations.
- Luxury Goods
- Luxury goods industry can utilize art-inspired fashion illustrations to enhance the visual appeal of their products.
