Ferociously Florescent Accessories

The Dior Anselm Reyle Collection Showcases Electric Designs

The fluorescent season is in with a splash of colors for all those who are looming with the winter woes, but the Dior Anselm Reyle Collection is going to pump you up.

Full of zest, this collaboration between Dior and Anselm Reyle is a breath of fresh air. The German artist who is inspired by the 60s style has envisioned a great collection for Dior. The new, eccentric accessories will be displayed at the Art Basel Miami Beach which is an art fair with a piece of fashion history as well.

The zesty eccentric-charged collection features bags, nail-polishes, wallets, sunglasses, footwear and scarves. This Dior Anselm Reyle gag will, unfortunately, be available to the public only in January 2012. But, you can view the vibrant fashion pieces at the Art Basel til time to order comes.

Fluorescent Fashion
Incorporating fluorescent colors in the fashion industry for unique statement pieces.
Art-fashion Collaboration
The collaboration between fashion and artists for creating unique, limited edition collections.
Seasonal Accessory Lines
Designing limited edition accessories for specific seasons to create hype for the brand.

Industries Being Reshaped

Fashion
Using fluorescent colors in fashion accessories to be ahead of the trend and create unique products.
Art
Collaborating with fashion brands to create limited edition collections with unique designs and artistic value.
Retail
Creating seasonal accessory lines to increase brand awareness while also generating profits from the exclusivity of the designs.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 64%
Freshness 8%