This Thanksgiving, people had to get used to smaller gatherings and perhaps even cooking their own seasonal dinner for the first time and Campbell's created dinner insurance to recognize that. The Dinner insurance pledge was created so that NYC residents living in Manhattan could feel secure about making side dishes and get a replacement delivered to them should something go wrong.
Alongside Dinner Insurance, Campbell's made a webpage that features four popular Thanksgiving side dish ideas like green bean casserole and Pepperidge Farm savory stuffing.
Recognizing that life events, big and small, have been disrupted by the pandemic, brands are finding creative ways to engage with people as celebrations are cancelled, postponed or updated to suit the needs of the current times.
Image Credit: Campbell’s