New York City's chef-centric DIG eatery is introducing a new dinner-in-a-box option that supplies two bases, two proteins and five market sides at affordable price points. The DIG Dinner Box starts at $48 and the scratch-made meal options cater to all sorts of dietary and lifestyle preferences.
With this affordable meal in a box from DIG, customers can build out meals for four with options like sheet tray carrots, maple-glazed crispy tofu, mac and cheese and more. And for those who want more decisions taken off of their plate, DIG also offers a chef-curated picnic box.
This dinner-in-a-box option speaks to time-starved consumers who need quick, nutritious weeknight meals at a cost-conscious price point.
What's Driving This Trend
- Affordable Dinner-in-a-box
- Opportunity for meal delivery services to provide affordable and customizable dinner options in a convenient box format.
- Chef-curated Meal Boxes
- Hosting potential for chefs to curate and provide meal boxes with pre-selected gourmet options catering to different dietary preferences.
- Time-saving Meal Solutions
- Scope for companies to offer meal boxes that save time for time-starved consumers by providing pre-prepared ingredients and recipes.
Who This Affects Most
- Meal Delivery Services
- Potential for meal delivery services to capitalize on the trend of affordable and customizable dinner boxes, satisfying the needs of time-starved consumers.
- Gourmet Food Providers
- Opportunity for gourmet food providers to curate chef-specific meal boxes, offering customers a convenient and indulgent dining experience.
- Convenience Food Industry
- Scope for convenience food companies to create time-saving meal solutions in box formats, targeting customers seeking quick and nutritious meal options.
