At first glance, you might think it’s an iPhone 4, but when you flip open the magnetic cover, the cigarette-sized 'eRoll' -- a digital alternative to a traditional cigarette -- reveals itself.
The eRoll PCC (portable chargeable case), which looks an awful lot like an iPhone, has a built-in battery that charges the product as you’re on-the-go. These eRolls are available in black, white or silver. The eRoll starter kit also includes a USB cable, wall adapter, empty cartridges, rechargeable batteries, atomizer head and body—the full tech-y package.
From the sealed box’s packaging, to the USB-connectable charger and case, manufacturer Joyetech has mastered replicating the look of the popular Apple product.