This digital media platform employs a flexible paywall system that allows readers to pay different amounts for different articles. Composer from Piano is a variable payment system that enables media providers to change their business model without having to alter any coding, or as they put it "target audience segments with specific offers, all without writing a single line of code."
This gives publishers more control over where they want to engage viewers, whether on a page or metadata level, and provide a stronger foundation for better paywalls. They can also analyze based on a number of factors, including visit frequency, mobile traffic and ad block software usage.
The digital media platform allows publishers to vary their products depending on the audience, which addresses the issues all-or-nothing approaches present.