Due to the coronavirus pandemic, the beauty sampling experiences consumers used to know are being replaced by innovative new solutions like Natura's digital fragrance testing technology. At its brick-and-mortar stores in Brazil, Natura is introducing tablet-like devices that will replace paper catalogs. The solution will help to limit the number of testers and yet still offer a hygienic option for those who are looking to try before they buy.
Natura is introducing the MultiScent 20 electronic devices by Noar, which are said to reproduce odors and release a "dry scent." With this technology, consumers are said to be able to try several products in a row without getting confused with each unique scent or leaving residue in the air.
Image Credit: Natura