It might be apparent how Volkswagen's Side Assist provides you with an extra pair of eyes while you're in the car, but this clever digital ad recreates the experience on a tablet. When flipping through pages on a tablet, the ad is set up to halt and split so that a motorcycle races by and appears out of nowhere. Then, the ad slowly fades to reintroduce the features of Side Assist.
By catching people off guard with a video clip in an unexpected place, this digital ad is a smart way to simulate how life-saving the Volkswagen technology can be. Although this idea is a perfect fit for Side Assist, this unconventional approach could also be used to advertise similar products that have surprising features.